Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove the company’s goals will be met by conducting research, developing a marketing strategy, and providing your reasoning about why your selected form of the product is viable for its intended target market. For this part of the project report on the following:
- Target market
- Product’s definition to the target market
- Viable pricing strategy
- Brand’s position in the competitive environment
Complete the Marketing Lemonade Worksheet.