discussion questions 122


Why is total customer service so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?



Explain whether you would test market the following newly developed products prior to a full-market launch:


    • Blueberry flavored milk

    • Jewelry with smart phone technology




What are the benefits and risks of performing test marketing to product developers or product managers?




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