discussion questions 122

 

Why is total customer service so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?

 

 

Explain whether you would test market the following newly developed products prior to a full-market launch:

 

    • Blueberry flavored milk

    • Jewelry with smart phone technology

 

 

 

What are the benefits and risks of performing test marketing to product developers or product managers?

 

 

 

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